As bricks-and-mortar stores struggle to compete with the rise of ecommerce, many companies are using engaging with interactive concepts in the hope it will lure customers into their establishments through Instagram. The idea plays on the notion that consumers will visit a physical store and captu…
Tag Archive for Hermes
Trend Alert! Nanotechnology & 3D Will Revolutionize Luxury
The industrial revolution of the 1800s brought with it mass production in large volumes that were previously unheard of. As a result, traditional craftsmanship eventually became an economically unviable industry for most. But a few saw the opportunity in producing very high-quality handcrafted pr…
Luxury Cars: A Challenge to the French
France is renowned as the world capital of luxury but they have not been able to develop luxury brands in the car industry, despite all the expertise in leveraging the touch points of luxury (exclusivity, highest quality, finest creativity, selected distribution, powerful communication, magnifice…
Chanel Is Rated the Most Emotionally Intelligent Luxury Women’s Brand
The New York-based Luxury Institute recently released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury women’s fashion brands by affluent U.S. consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 yea…
Top 10 Interesting Facts on the Hermes Birkin Bags
How much do you really know about the Birkin bag? The Hermès Birkin has legions of fans, but there’s still a lot to learn about the world’s best loved luxury handbag. Are they really as rare as Hermès wants us to believe? Where was this piece of fashion history born? Which colors are the most [&h…
How Much Would You Pay for a Bag?
A white Diamond Himalaya crocodile diamond Birkin 30 with 18 carat white gold and diamond embellishment, was sold by a private Asian collector for $300,168 on the 30th May 2016. This is the most expensive handbag ever sold at auction. “The diamond pieces created by Hermes are exceptional, b…