Trend Alert! Luxury Brands and Affluencers.

As consumer habits continue to evolve, and brands navigate the ever-changing landscape to reach them and remain relevant, a new group that can play a key role in making this happen has emerged. Known as the ‘affluencers’, luxury brands, in particular, cannot continue to ignore this group in their…

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ASPIRE Ones to Watch, 2021

2020 was quite the year for the world, but in Africa, it was even more special. From a global pandemic to economic troubles occasioned by the former, to protests in different parts of the continent, notably Nigeria, Namibia and Congo that only led to more socioeconomic challenges, it was an espec…