LVMH has announced its latest buy: purchase of a majority stake in Off-White, the luxury streetwear brand founded by Louis Vuitton’s current menswear creative director, Virgil Abloh, in 2013. Just to be clear, the purchase does not include the operational side of the brand which will still be han…
Fashion
Salvatore Ferragamo Announces New ‘SF’ Monogram Logo
One feature sets brands apart when you are interacting with their products physically, and that is their logo. For luxury brands, this is usually in the form of a monogram that is almost always an abbreviation of its name. Which may be why Italian luxury brand, Salvatore Ferragamo, has announced …
The Latest Jimmy Choo Shoe Collection, Designed Entirely by Fans
Like Rolls Royce, Jimmy Choo had a brilliant idea during the height of the pandemic last year: get fans involved in a competition that would possibly take their minds off the grim realities of the time by letting them do what they love the most. The Choo Sketch design competition was conceived on…
Birimian x IFM Launch Program for Emerging African Heritage Brands
Birimian has announced a partnership with Institut Français de la Mode (IFM) and the launch of IFM-Birimian Accelerator x Africa, an innovative acceleration program for emerging African heritage brands in the fashion, accessories, and jewellery sectors. Every year for ten months, the program, fun…
Ferrari Expands its Reach with High Fashion and Fine Dining
On the 13th of June, 2021, the luxury automaker – already famous for its Formula One racing team and its high-powered sports cars on and off the tracks – unveiled a new line, not of cars, but of high fashion. Designed by creative director and former Armani designer Rocco Iannone, the …
Gucci Introduces ‘Demetra’, an Innovative Solution to Animal-Based Leather
Gucci has officially unveiled Demetra, its newest material that combines luxury with sustainability. And to prove its versatility, it launched three new sneaker models made with the material – The Gucci Basket, The Gucci New Ace and The Gucci Rhyton. Produced entirely at the Gucci factory i…
Sourcing Luxury Fabrics? Visit LVMH’s Deadstock Fabric Platform, Nona Source
In the spirit of sustainability through waste reduction, LVMH has launched a new platform that sells off its deadstock fabrics. Named Nona Source – Nona is one of the Parcae in Roman mythology that spins the thread of life, and Source is a reference to “sourcing” – this new, largely o…
Is the Gucci X Balenciaga ‘Hack’ a New Dawn in Luxury Fashion?
For the avoidance of doubt: the Gucci and Balenciaga ‘hack’ – the term the former has insisted on using for the Aria collection – is not the first collaboration between two major creative directors. Last year, Miuccia Prada teamed up with Raf Simons to design collections for the house…
Luxury Online Store Jendaya to Open its doors to African Luxury Lovers and Brands
These days, wealthy Africans love a mix of international and African luxury brands, but their needs are not fully captured by online retailers who do not always understand them. Over the years, retail stores like The Folklore and Afrikrea have arisen in partial response to this demand, but now, J…
Valentino Tries On Knitted Footwear with the Gravani Crochet Sneakers
The $980 Garavani Crochet sneakers from Valentino is all the rave right now in the world of luxury, especially after videos of the meticulous process involved in its production were shared on the internet by the brand. But the fashion house is not the first brand to make and sell knitted footwear…