Beauty & Wellness

Woman applying sun cream to legs

Do You Need an SPF 30 or 60?

You’ve heard a thousand and one reasons why you should apply sunscreen, and now you are ready to make a purchase. The only problem is: there are at least 5 different SPF brands all promising to shield your skin from the sun. Even more confusing are terms like UVA/UVB/Broad Spectrum, PA+, mineral,…

MONOGRAM-Jay-Z

Cannabis is the New Luxury

In 2020, American rapper and businessman Jay-Z launched his cannabis brand, Monogram and it immediately caused a buzz in the media. Jay-Z has quite the reputation for launching or rebuilding premium brands successfully – in the same year, he sold half of his champagne company, Ace of Spades…

Glow-Recipe-Dew-Drops

Are Skincare-Makeup Hybrids the Future of Cosmetics?

When the Coronavirus hit the cosmetics industry, it did not only affect sales; it shook its very foundations. Before the world of makeup had to grapple with a virus that forced everybody indoors, effectively putting a temporary stop to any reason to dress up and make up, reports were revealing a …