Category: Business
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Rolls Royce Phantom Scintilla: How Luxury Brands Create Unforgettable Experiences
Rolls Royce has pulled back the covers on its latest auto model, the Phantom Scintilla Private Collection. Based on the Phantom Extended Wheelbase, the special variant that is slightly longer than its original model, this ultra-limited series pays homage to the house’s famous mascot, the Spirit of Ecstasy. It goes without saying that the Phantom…
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Here’s Why The World’s Possibly 2nd Largest Diamond Find From Botswana Might Be Important
Diamonds are mined every other day, but it is not every day that a large diamond is unearthed, and, up until 10 years ago, super-large diamonds were a rarity. Today, the discovery and unearthing of the 2,492-carat raw diamond from the Karowe mine in Botswana, by Canadian mining company Lucara Diamond Corp, is turning that…
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Luxury Market Slump: All the Ways Consumers of Luxury Goods are Profiting
It is everywhere you turn: demand for luxury goods has dropped, and, coupled with other macroeconomic challenges like inflation, it seems that consumers’ appetite for luxury has waned considerably. And while luxury brands are working hard to whet that appetite once again, somehow, the biggest winners in all of this are the consumers themselves. More…
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The Key Principles Behind the Bugatti Tourbillon’s Design, According to Its Director of Design
It may be hard to confer the title of universal truth on any concept, because of how unique each person’s perspective can be. But with the new Bugatti Tourbillon, we can confidently say this hypercar is perhaps one of the best luxury automobiles of 2024 so far. Not surprising since it’s a Bugatti. Which then…
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In Conversation with Ugonna Ibe, Multi-Hyphenate Creative and Founder of Yenwa Art Gallery
Not every creative can daresay that they are a ‘T-shaped creative’ (coined from the T-shaped marketer term used to describe a marketer with a broad understanding of marketing concepts) but Ugonna Ibe can. Not only has she had years of experience curating Nigerian and African art for several galleries and museums, but she’s also a…
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CEO Says The Rolex is Not A Luxury Investement. The Market says Otherwise
In a recent interview, Rolex CEO, Jean-Frédéric Dufour, declared, after it was pointed out to him that a while back, ‘watches were seen more as an investment than a dream,’ that he does not “like it when people compare watches to stocks. It sends the wrong message and is dangerous. We make products, not investments.”…
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Luxury is Becoming Increasingly Exclusive. And Hyper-personalised
It is impossible to have a definitive definition of the word, luxury, but a consensus exists: to be considered luxury, a product or service must be exclusive, emotive, and expensive, amongst other things. For the 0.1% today, however, these are not enough. Current trends indicate that the ultra-rich consider luxury, especially in the services industry,…
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The Woodwork on the Newly-Commissioned Rolls Royce Arcadia Took 8000 Hours. Why?
Rolls Royce has lifted the lid off its latest product – a one-off bespoke creation from its coachbuild unit called the Arcadia Droptail. The Arcadia is undoubtedly a beautiful car, both inside and out. And although there is no mention of the powertrain of this exquisite beauty, we can only guess that it is in…
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Accelerating Success: Why Mercedes Benz and Other Luxury Auto Brands Are Building Skyscrapers
While the rest of the world is battling with unfavourable conditions in the real estate market, luxury auto brands are rushing to build skyscrapers, with Mercedes Benz being the latest to announce a new high-rise project with Dubai-based firm, Binghatti. [No, you’re not wrong: it is the same Binghatti working with Jacob&Co, as well as…
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NBA Meets Art at Art X 2023 to Influence Beyond the Court
Tiffany Amber Gardens might be home to the iconic eponymous luxury fashion brand founded by Folake Coker back in 1998, but, on Saturday, November 4, 2023, it took on a new designation: a space celebrating the NBA Meets Art installation, a special project within the just concluded Art X 2023 edition. “We created a platform…