Louis Vuitton is not slowing down in its quest to be its target audience’s go-to luxury lifestyle brand. A little over a year after its parent company, LVMH, opened La Samaritaine, the French luxury fashion house has announced plans to convert its Paris headquarters into a massive complex t…
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Want a New Lamborghini? You may have to join a 2-Year Waitlist
Or even more. Whether you’re looking to update your auto collection with a Urus, an Aventador, or even a Huracan, Lamborghini says that it is sold out for 2022. And 2023. And at least the first half of 2024. “We already have 18-19 months waiting period for a new car,. We are selling more cars [&h…
Wondering Why the Rolex Deepsea Challenge RLX Titanium exists? Here’s the Reason
Why would Rolex, the Swiss brand whose timepieces are famous for their ‘crowns’ as they are for their reliability and high quality, produce the Oyster Perpetual Deepsea Challenge RLX Titanium, a new model that not only pushes the limits of engineering but also challenges the limits of human natur…
De Beers has named its First Global Ambassador: Lupita Nyong’o
Ever since its inception in the late 1800s, De Beers has worked tirelessly to make diamonds the must-have gemstones for special moments, and now, in a new, history-making, strategic move, the largest producer of diamonds has named Kenyan-Mexican actress, Lupita Nyong’o, its first-ever global amba…
Do Luxury Brands hold the Keys to the Future of NFTs, Cryptos and Blockchain Tech?
When it comes to NFTs, cryptocurrencies and the blockchain technology supporting them, the news is not so great. Trading volumes of NFTs have plummeted by about 97% since its January high when it recorded a whooping $17.2billion worth of sales. Now, the phrase, ‘are NFTs’ in Google’s search bar w…
Dior in Egypt: Another Luxury Fashion House is bringing their Show to Africa this December
Less than 3 months after Chanel announced that it would be holding its annual Métiers d’Art fashion show in Dakar, Senegal, Dior has also now disclosed that it would be showing its men’s pre-fall collection in Egypt with the pyramids of Giza as a backdrop. Both fashion shows are slated to t…
Accessible Luxury? There’s Nothing like that; just ask Coach
Coach may not have intended it, but, from the moment it decided to continue to price its high-quality products at lower-than-industry standards and offer huge discounts to every and anybody, it became the ‘accessible luxury brand’, a tag that it quickly realised was more dangerous than helpful. P…
In Conversation with Charles de Pontevès, Business Development Director AFME & GTR, Moët & Chandon
Moët & Chandon is a brand rooted in legacy, but one whose strong anchor to tradition has not stopped it from moving with the times. It is no wonder that it remains the number one champagne in the world. Including here in Africa. Currently, the Business Development Director for the region Afri…
Singapore Airlines offers a Perfect Lesson in Product Disposal for Luxury Goods
If there is one thing Singapore Airlines is known for, it is its passion for, and commitment to, providing luxury services. From the kind of seats its premier cabins are decked with, to its care packages in-flight, the airline is constantly about top-notch luxury. So when it decided to retire its…
Tiffany & Co is turning CryptoPunk NFTs into Wearable Jewellery
From the moment Alexandre Arnault unveiled his Cryptopunk pendant from Tiffany & Co, it was as clear as day that the jewellery brand’s VP was on an exploratory journey to discover how the business can use NFTs to get real-time benefits. The CryptoPunk #3167 pendant was the first project. The …