Trend Alert! Luxury Brands and Affluencers.

As consumer habits continue to evolve, and brands navigate the ever-changing landscape to reach them and remain relevant, a new group that can play a key role in making this happen has emerged. Known as the ‘affluencers’, luxury brands, in particular, cannot continue to ignore this group in their…


Cannabis is the New Luxury

In 2020, American rapper and businessman Jay-Z launched his cannabis brand, Monogram and it immediately caused a buzz in the media. Jay-Z has quite the reputation for launching or rebuilding premium brands successfully – in the same year, he sold half of his champagne company, Ace of Spades…