Business

Depositphotos_171608796_l-2015

Trend Alert! Luxury Brands and Affluencers.

As consumer habits continue to evolve, and brands navigate the ever-changing landscape to reach them and remain relevant, a new group that can play a key role in making this happen has emerged. Known as the ‘affluencers’, luxury brands, in particular, cannot continue to ignore this group in their…

MONOGRAM-Jay-Z

Cannabis is the New Luxury

In 2020, American rapper and businessman Jay-Z launched his cannabis brand, Monogram and it immediately caused a buzz in the media. Jay-Z has quite the reputation for launching or rebuilding premium brands successfully – in the same year, he sold half of his champagne company, Ace of Spades…