2022 may have been a tumultuous year for global economies, but for luxury car brands, it was a different reality. The reports are in, and from Lamborghini to Rolls Royce to Bentley, last year might as well be ‘the year of the luxury car’ as almost all auto brands recorded increased sales and deli…
Business
Will The Rolex Certified Pre-Owned Programme Solve its Scarcity Issue?
That Rolex timepieces are scarce is not news. What IS news is the Swiss watchmaking brand’s latest certified pre-owned programme, a project that sees it officially entering the second-hand market through its authorised distributors. While speculations on whether or not this would affect the marke…
2022 Lagos Fashion Week: It is Time to do Things Differently
If you for a split second thought that your attendance at the 2022 Lagos Fashion Week would suck you into the warmth of an array of dazzling colours and give you front-row access to some of the finest and most creative African designers, you thought right. This year’s edition of the Lagos Fashion…
Louis Vuitton is building its First Hotel … and the World’s Largest LV Boutique
Louis Vuitton is not slowing down in its quest to be its target audience’s go-to luxury lifestyle brand. A little over a year after its parent company, LVMH, opened La Samaritaine, the French luxury fashion house has announced plans to convert its Paris headquarters into a massive complex t…
Want a New Lamborghini? You may have to join a 2-Year Waitlist
Or even more. Whether you’re looking to update your auto collection with a Urus, an Aventador, or even a Huracan, Lamborghini says that it is sold out for 2022. And 2023. And at least the first half of 2024. “We already have 18-19 months waiting period for a new car,. We are selling more cars [&h…
Wondering Why the Rolex Deepsea Challenge RLX Titanium exists? Here’s the Reason
Why would Rolex, the Swiss brand whose timepieces are famous for their ‘crowns’ as they are for their reliability and high quality, produce the Oyster Perpetual Deepsea Challenge RLX Titanium, a new model that not only pushes the limits of engineering but also challenges the limits of human natur…
De Beers has named its First Global Ambassador: Lupita Nyong’o
Ever since its inception in the late 1800s, De Beers has worked tirelessly to make diamonds the must-have gemstones for special moments, and now, in a new, history-making, strategic move, the largest producer of diamonds has named Kenyan-Mexican actress, Lupita Nyong’o, its first-ever global amba…
Do Luxury Brands hold the Keys to the Future of NFTs, Cryptos and Blockchain Tech?
When it comes to NFTs, cryptocurrencies and the blockchain technology supporting them, the news is not so great. Trading volumes of NFTs have plummeted by about 97% since its January high when it recorded a whooping $17.2billion worth of sales. Now, the phrase, ‘are NFTs’ in Google’s search bar w…
Dior in Egypt: Another Luxury Fashion House is bringing their Show to Africa this December
Less than 3 months after Chanel announced that it would be holding its annual Métiers d’Art fashion show in Dakar, Senegal, Dior has also now disclosed that it would be showing its men’s pre-fall collection in Egypt with the pyramids of Giza as a backdrop. Both fashion shows are slated to t…
Accessible Luxury? There’s Nothing like that; just ask Coach
Coach may not have intended it, but, from the moment it decided to continue to price its high-quality products at lower-than-industry standards and offer huge discounts to every and anybody, it became the ‘accessible luxury brand’, a tag that it quickly realised was more dangerous than helpful. P…