On Monday the 22nd of June 2021, the president of France, Emmanuel Macron, joined Bernard Arnault, LVMH owner, to unveil La Samaritaine, the LVMH-owned department store on the 1st arrondissement. La Samaritaine is officially opening on the 23rd of June, 2021, after 16 years of renovation made eve…
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Victoria’s Secret Wants to be ‘What Women Want’ with its Newest Models
When you hear ‘Victoria’s Secret’, you will be forgiven if the first image that comes to your mind is one of rail-thin, beautiful models on glittery catwalks, decked out themselves sometimes in diamond-encrusted wings, sometimes in elaborate feathery wings and well, undeniably beautiful underwear…
Gucci Introduces ‘Demetra’, an Innovative Solution to Animal-Based Leather
Gucci has officially unveiled Demetra, its newest material that combines luxury with sustainability. And to prove its versatility, it launched three new sneaker models made with the material – The Gucci Basket, The Gucci New Ace and The Gucci Rhyton. Produced entirely at the Gucci factory i…
Is Tiffany&Co Letting Go of its Iconic ‘Tiffany Blue’?
Two things make up the Tiffany brand – the era-defining, groundbreaking Tiffany Setting that revolutionalised the world of jewellery. And the Tiffany Blue colour that further strengthened its position as the most coveted jewellery brand. But it seems that this last part is about to change. …
For Luxury Goods, Packaging is Just as Important as Pricing
If you’ve ever received the Hermès orange or the Tiffany blue box, chances are that you were as excited to see the box as you were to unwrap and reveal what it concealed. Even more certain is the fact that, somewhere in your closet or on a storage shelf in your home, the box sits […]
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Hennessy Celebrates 100 Years in Nigeria with a Limited-Edition V.S.O.P Privilège Bottle
In 1921, after months on the high sea and an exhilarating adventure across continents, the first shipment of Hennessy landed on the shores of Nigeria. 100 remarkable years later, the French cognac distiller is celebrating this milestone occasion with a limited-edition design of the Hennessy V.S.O…
Place a Bid at the World’s First Private Islands Auction in the Maldives.
If you’ve ever wanted to own your private Island, the Maldives is offering you the opportunity to do so now. The government of the Asian nation has announced that it is auctioning 50-year leases to 16 islands, and island clusters, scattered throughout its atolls. It’s a canny move, aimed at helpi…
Trend Alert! Luxury Brands and Affluencers.
As consumer habits continue to evolve, and brands navigate the ever-changing landscape to reach them and remain relevant, a new group that can play a key role in making this happen has emerged. Known as the ‘affluencers’, luxury brands, in particular, cannot continue to ignore this group in their…
Cannabis is the New Luxury
In 2020, American rapper and businessman Jay-Z launched his cannabis brand, Monogram and it immediately caused a buzz in the media. Jay-Z has quite the reputation for launching or rebuilding premium brands successfully – in the same year, he sold half of his champagne company, Ace of Spades…
British Airways Launches Forty Winks Lounge with Sleep Pods
British Airways is trying something new at its First Lounge: the airline is installing sleep pods at London Heathrow and New York JFK in a bid to reclaim its premium positioning in the post-pandemic era. Heathrow T5 First Lounge will debut the unique pods this coming week with T5’s Concorde Room …