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The Purosangue, Ferrari’s First-Ever SUV, does not Disappoint

Finally! After months of teasers and speculations, Ferrari has unveiled the premier images and specs of Purosangue, its first-ever SUV. Yes, it is everything you imagined an SUV from Ferrari would be and more. Of course, SUVs from traditional luxury sports car makers are not new: Porsche has the …

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19 Years After, Aston Martin gets a Refreshed Logo

At first glance, the new Aston Martin logo is the same as the 2003 version. But a closer look will reveal the changes that the British auto brand hopes will give it a more modern, forward-facing look. Subtle tweaks, significant changes In a move that might bring relief to die-hard fans, Aston Mar…

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The Latest Luxury Lifestyle Brand is … Ferrari?

The Italian luxury auto brand is looking to drive up profits in a different industry. In 2019, just before the world was thrown into the throes of a pandemic, Ferrari announced that it was considering increased streams of income, but from a niche other than auto manufacturing. It was transitionin…

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Petrol-Powered Autos Might Not Go Anywhere. Thanks to Porsche?

It is quite likely that if you’re looking to change your vehicle in the next ten years, you would be getting an EV, seeing as quite a number of auto brands have committed to phasing out petrol-powered autos by 2030. Not if Porsche succeeds though. Early in April, the German automaker announced a …

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From the Editor: The Best of ASPIRE in 2021

Happy New Year!!!! May 2022 grant us all the best of life and its blessings! You might be right to say that it’s too late in the year for new year greetings, but then again…just one more from a brand you love should not be too much, right? 2021 was definitely an interesting year! We […

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The Final V12 will be the Last BMW Auto with a V12 Engine

Thirty-five years after the first V12 engine went under the hood of BMW’s M70, the German automaker has announced it would be retiring the powerful motor that has given life even to non-BMW autos. This decision may have been motivated by the increased clamour for greener, more sustainable means o…

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Audi Wants to Give EVs a More Aspirational, Luxury Status

Audi has launched what it calls the world’s first luxury charging hub for electric vehicles (EVs) in what it probably hopes will increase user adoption and place it as a leader in the industry. The first charging hub opened recently in the luxury marque’s home country of Germany. It’s not like a …