Rolls Royce is clearly on a roll. Nearly three months after the news of a possible new bespoke model dropped, the British luxury automaker has lifted the curtains on the Spectre, its first fully-electric vehicle. Rolls Royce is not the first luxury auto brand to have an EV model. BMW has the i-se…
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The Purosangue, Ferrari’s First-Ever SUV, does not Disappoint
Finally! After months of teasers and speculations, Ferrari has unveiled the premier images and specs of Purosangue, its first-ever SUV. Yes, it is everything you imagined an SUV from Ferrari would be and more. Of course, SUVs from traditional luxury sports car makers are not new: Porsche has the …
Is the Rolls Royce Droptail the Latest Bespoke Model from the British Luxury Automaker?
When the Rolls Royce Sweptail was unveiled back in 2017, it was easily the most expensive and unique auto of its time. 5 years and another bespoke model (the Boat Tail) later, the Sweptail has clearly lost its coveted title. And, with a possible new unique model, the Droptail, dropping soon, it i…
19 Years After, Aston Martin gets a Refreshed Logo
At first glance, the new Aston Martin logo is the same as the 2003 version. But a closer look will reveal the changes that the British auto brand hopes will give it a more modern, forward-facing look. Subtle tweaks, significant changes In a move that might bring relief to die-hard fans, Aston Mar…
The Concept Mercedes-Maybach Haute Voiture is Haute Couture at its Auto Finest
You may have heard people say that Mercedes, for all its talk about being a luxury brand, usually creates autos that fall short of this label. These critics may well be eating their words now with the unveiling of the close-to-production Concept Mercedes-Maybach Haute Voiture. Haute couture, meet…
The Latest Luxury Lifestyle Brand is … Ferrari?
The Italian luxury auto brand is looking to drive up profits in a different industry. In 2019, just before the world was thrown into the throes of a pandemic, Ferrari announced that it was considering increased streams of income, but from a niche other than auto manufacturing. It was transitionin…
7 Turbocharged Auto-Themed Timepieces for the Ultimate Auto Enthusiast
Breitling and Bentley’s partnership may have been the longest between an auto and a timepiece brand, but it is by no least the only creative and wildly successful one out there. Other auto brands like Lamborghini, Ferrari and Bugatti have had successful extended partnerships with other timepiece …
Petrol-Powered Autos Might Not Go Anywhere. Thanks to Porsche?
It is quite likely that if you’re looking to change your vehicle in the next ten years, you would be getting an EV, seeing as quite a number of auto brands have committed to phasing out petrol-powered autos by 2030. Not if Porsche succeeds though. Early in April, the German automaker announced a …
From the Editor: The Best of ASPIRE in 2021
Happy New Year!!!! May 2022 grant us all the best of life and its blessings! You might be right to say that it’s too late in the year for new year greetings, but then again…just one more from a brand you love should not be too much, right? 2021 was definitely an interesting year! We […
The Final V12 will be the Last BMW Auto with a V12 Engine
Thirty-five years after the first V12 engine went under the hood of BMW’s M70, the German automaker has announced it would be retiring the powerful motor that has given life even to non-BMW autos. This decision may have been motivated by the increased clamour for greener, more sustainable means o…