The Birkin needs no introduction – not even to future generations. But do you know that Hermès has other iconic, and equally beautiful, durable bags? And no, we do not mean the Kelly, even though this Birkin cousin is all of these things. If you’ve been trying to get your hands on a Hermès Birkin…
Tag Archive for Hermes
Three Business Lessons to Consider from Most Valuable Luxury Brands 2021
BrandZ/Kantar recently published a list of the most valuable luxury brands for 2021. As usual, Louis Vuitton tops the list with a valuation of $75.7 billion, followed by three brands valued between $30 and $50 billion: Hermès, Chanel, and Gucci. A third group of brands owning single-digit, billio…
Adopt the Luxury Post-Pandemic Playbook To Scale Your Business
The pandemic was a monumental global phenomenon that affected everything from the air to our attitudes towards consumption – luxury or basic – and general living. For the average business, it was a period of critical thinking as they strove to survive and scale. For some, not much has…
For Luxury Goods, Packaging is Just as Important as Pricing
If you’ve ever received the Hermès orange or the Tiffany blue box, chances are that you were as excited to see the box as you were to unwrap and reveal what it concealed. Even more certain is the fact that, somewhere in your closet or on a storage shelf in your home, the box sits […]
…Luxury Brands Can Create Extreme Value the Rolls Royce and Hermès Way
With remarkable collaborations between successful global brands such as the Gucci-Balenciaga hack and the Marvel-Audemars Piguet partnership, it is safe to say that 2021 is the year of iconic collaborations. And now, driven by the Japanese billionaire entrepreneur, art collector, and supercar ent…
Revamp your Home with Interior Design Lines From Luxury Fashion Brands
Maybe you are looking for decorative accents to brighten up your home. Or you are embarking on an interior design project for a client. Whatever your home decor needs are, these recently-released collections from the interior design lines of luxury fashion houses will give you some of the best op…
How to Build a Successful Online Presence for Your Brand: The Hermès Way
Last month, Hermès reported its earnings for the first half of 2020. While revenues dropped by 25% from €3.3 billion ($3.9 billion) to €2.5 billion, one surprising bright spot was the growth of its online channels, where sales continued to rise even before its stores reopened. The French luxury g…
Birkin Bags as Currency During COVID-19
High-ticket items like Birkin bags and Rolex watches are often seen as barometers for the luxury business. However, how each is being perceived during this crisis couldn’t be different. Throughout the COVID-19 outbreak, reports have shown that the secondary-market prices for Birkin bags have gone…
Hermes Scarf to B&O Headphones, Here are 4 Accessories To Make Her Swoon
Channelling the witty and the whimsical, these are a few of our favourite pink accessories for a lady: Hermés scarfHermès : The Wow double-face scarf packs a pop art punch, presenting a woman of adventure via intensely-coloured comic strips, US$620. Bang & Olufsen headphones Bang & Olufse…
Hermès Recreates its Famous Silk Scarf Pattern on a New Limited Edition Arceau Timepiece
French luxury brand Hermès has released a new limited edition Arceau timepiece that features a dial with the striking motif seen on its highly sought after Astrologie Nouvelle silk scarf. And it’s a beauty. First created in 1963 by Françoise Faconnet, the design was later reinterpreted by Cyrille…