At the just concluded Milan Fashion Week, the collection that probably stood out the most and made the most headlines is the Gucci x Adidas collection. This may be because it is quite unusual to have a luxury fashion brand join hands with a largely sportswear brand for a major collection, but it …
Tag Archive for Prada
Prada and Dior are bringing Luxury Fashion to Sports with New Athleisure Collections
Luxury brand collaborations were a big thing last year, with the Gucci-Balenciaga ‘hack’, and the Fendi-Versace ‘swap’ being the most popular and undoubtedly, the most creative attempts. The collaborations appear to continue this year, but with a twist: the focus is athleisure, and the luxury bra…
Deck Your Christmas Trees with these Unusual Tree Decorations from Luxury Houses
Who says your Christmas tree has to look boring or traditional? Definitely not luxury houses, some of who have come up with really interesting pieces to adorn your installation and bring in the holiday cheer. While it is true that most of us already have our trees up and decorated, it is also tru…
LVMH, Cartier and Prada Adopt Blockchain to Fight Counterfeits
As counterfeits continue to flood the market, LVMH, Cartier and Prada are joining forces to offer a blockchain solution for their customers seeking an extra seal of authenticity for the goods they’re buying. The alliance of the world’s largest luxury goods brands plans to make a blockchain-enable…
Prada and Adidas Reveal Second Drop on the Superstar Sneaker Collection
“The clothes are simple, but with the concept of simplicity as an antidote to useless complication.” That was Miuccia Prada riffing on her pared-down menswear collection for spring 2021, but the idea resonates with her new Adidas collaboration. Following the first release of an all-white Prada Su…
Trend Alert! Luxury Brands Abandon a Risk-Averse Mindset
To say that the luxury market is going through a tough time may be an understatement. The last couple of weeks saw a slew of negative sales results from all major brands and groups, proving that no one is immune from the effects of a global pandemic. Richemont posted a 47% fall to €1.99bn for the…
After Five Years, Prada Exits South Africa
Prada has permanently shuttered its lone South African store, an 8,611-square-foot space in a luxury retail wing of the Sandton City shopping complex known as the Diamond Walk. The store, designed by architect Roberto Baciocchi, carried women’s and men’s ready to wear, leather goods, accessories …
Raf Simons Announced as Co-Creative Director of Prada
After months of speculation — including the rumor that he would be joining Miu Miu — Raf Simons has officially been announced as Co-Creative Director of Prada, beginning on April 2. The move sees the Belgian designer work alongside Miuccia Prada, with “equal responsibilities for creative input an…
The Fashion Industry’s Diversity, Inclusion and Cultural Sensitivity Dilemma
In light of a tsunami of accusations and the incessant backlash from consumers and society at large, the fashion industry is faced with innumerable problems – freedom of expression in spite of diversity, mental health and cultural sensitivity. As technology progress, so do generations. The Age of…
Prada is Transforming Itself for the Digital Age
The Italian luxury brand is rethinking its business strategy, embarking on a bold overhaul of its digital offering that includes brand collaborations, e-commerce partnerships and dedicated online campaigns. Prada has long been a fashion insider’s favourite, its seasonal show in Milan considered a…