Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Baue…
Tag Archive for Cartier
Jewelry for Valentine’s Day
Cartier’s love bracelets are always a safe choice for a Valentine’s Day present, but this year we bring you a selection of jewelry that truly speaks the language of love. Of course, like all finer things in life – these dazzling pieces don’t come cheap, but they are guaranteed to put a smile on t…
W Magazine’s June/July Issue – Luxury Ads Battle It Out!
The dual issue was printed with alternative covers, both with model Cara Delevingne, styled by Edward Enninful and photographed by Mario Sorrenti. Dubbed the “Summer of Lust” or “Summer of Love” issue, depending on the cover, the June/July edition of W magazine saw growth in the jewelry and watch…