Tag Archive for Cartier

Stefano-Ricci-1

Luxury Brands Burn Their Own Goods?

Every winter the Tuscan workshops of Stefano Ricci, a high-end menswear label, box up the year’s unsold products—from cashmere suits and silk ties to finely woven cotton shirts—and send them off on trucks to be burned. Then Stefano Ricci’s accountants get to work claiming a tax credit for the ope…

maxresdefault

Luxury Cars: A Challenge to the French

France is renowned as the world capital of luxury but they have not been able to develop luxury brands in the car industry, despite all the expertise in leveraging the touch points of luxury (exclusivity, highest quality, finest creativity, selected distribution, powerful communication, magnifice…