W Magazine’s June/July Issue – Luxury Ads Battle It Out!

The dual issue was printed with alternative covers, both with model Cara Delevingne, styled by Edward Enninful and photographed by Mario Sorrenti. Dubbed the “Summer of Lust” or “Summer of Love” issue, depending on the cover, the June/July edition of W magazine saw growth in the jewelry and watch category, with nearly one in every three advertisements being placed by the industry’s leading jewelers and watchmakers.

Cara Delevingne - Cover Girl
Cara Delevingne – Cover Girl

“The issue opened with a stunning double spread from Chanel, and featured advertising from Cartier, Dior, Harry Winston, Louis Vuitton and Yves Saint Laurent Black Opium, just to name a few. New business included Chloe, Coach, Gucci, and Lincoln,” she said. “Digital alignments this month included Van Cleef & Arpels, Net-A-Porter and Hugo Boss.“Ninety percent of ad pages in the issue were luxury brands,” said Lucy Kriz, publisher and chief revenue officer of W magazine, New York.

“Our partners are drawn to W’s bold, crave-worthy and inspiring editorials, and this issue is a great example of our mission to escape ordinary. Our audience of affluent, influential and well-traveled culture creators is equally desirable; they seek experiences and products that make every day more luxurious, which resonates with our partners.”

It Summer
W magazine’s June/July issue opened with Chanel’s latest Métiers d’Art campaign featuring actress Kristen Stewart. Told over two full-page spreads in the inside front cover of the issue, Ms. Stewart is seen standing next to a fireplace in a Parisian flat and leaning against a vanity table and the apartment’s decorative wall.

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Chanel’s Métiers d’Art campaign with Kristen Stewart 

The front of the book also included efforts placed by Cartier for its Amulette de Cartier collection and Gucci’s pre-fall 2016 effort shot in a surreal aviary.

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Cartier’s Amulette de Cartier campaign

Opposite the table of contents, Louis Vuitton placed its summer 2016 Spirit of Travel campaign. After the opening page of the content listing, Louis Vuitton took the opportunity to feature a full spread dedicated to Spirit of Travel.

Also framing the table of contents for the June/July issue was U.S. jeweler Harry Winston. The jewelry brand promoted its Sparkling Cluster earrings on blue-scale backdrop of New York.

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Lea Seydoux for Louis Vuitton Spirit of Travel, Summer 2016

Once in the content well, brands such as Celine, Valentino, Chanel’s fine jewelry collection, Gucci eyewear and Chloe were featured.

The well also saw efforts placed by YSL Beauty for its Black Opium fragrance. To heighten a reader’s experience and to acquaint her with the scent, YSL Beauty included a fragrance scent strip for Black Opium.

As previously mentioned, jewelry was well represented within the June/July issue of W magazine with Van Cleef & Arpels, Pasquale Bruni, Buccellati, Chopard, Atelier Swarovski and Djula all placing single paged efforts displaying their latest designs.

The issue was closed with an outside back cover effort for Dior’s Lady Dior handbags featuring French actress Marion Cotillard.

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Lady Dior handbag effort with Marion Cotillard
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W magazine’s second cover for June/July 2016


Source: luxurydaily.com

Images courtesy of wmagazine.com

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