Oud is the world’s most expensive material that can be used in the production of perfumes. Louis Vuitton used it for its latest fragrance, Pur Oud, making it 10% of its total formula. The Opulence of Oud Oud itself is derived from agarwood, a type of fungus-ridden wood in an otherwise healthy tre…
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Louis Vuitton Goes Back to Normal in New Pre-Fall Collection
What exactly is ‘normal’ in fashion? “In broad brushes, you could say a tailored silhouette reminds us of normalcy: getting back to work, back to business, back in shape. The notion of normalcy can seem like a safe haven in the wake of tumultuous times,” says Virgil Abloh. And in a way, we can sa…
Louis Vuitton Harnesses the Colour of the Skies for its Gradient Blue Earbuds
Less than a month after it released its Black/Neon Green coloured Horizon wireless earphones, Louis Vuitton has announced a new colourway- the Horizon Gradient Blue. Referencing the colours of the sky, the latest Horizon earphones move from light blue at the base to a darker blue at the top. The …
LV’s New Male Fragrance Explores Travel and Adventure
Louis Vuitton follows from its recently debuted Nuit de Feu with an all-new male fragrance, Météore. Like all of LV Parfums, this new scent looks to explore the emotions a man feels when travelling, going on an adventure or seeking escape. Météore was crafted in Grasse by the house’s master perfu…
Louis Vuitton’s Debuts The Sale Of Its FW20 Menswear With A Heaven On Earth Campaign
French fashion house, Louis Vuitton, has released the campaign for its Fall/Winter 2020 collection, and it is a dreamlike mix of blue skies, white clouds and edgy fashion. Dubbed ‘Heaven on Earth,’ this new campaign sees menswear Artistic Director, Virgil Abloh tapping into an imaginative alterna…