It’s no secret that fashion and fragrance have a natural attraction toward each other. Building a successful business in the realm of fashion often means expanding your horizon beyond a single entity. Valentino and L’Oreal recently announced their plans to launch a new beauty and fragrance line t…
Tag Archive for Louis Vuitton
ASPIRE Pick of the Week: Louis Vuitton Creates the Official FIFA World Cup Trophy Case for a Third Time!
Louis Vuitton recently unveiled the 2018 FIFA World Cup Russia Official Match Trophy Case, marking the Paris brand’s third participation in the world’s largest sporting event. This trophy case was designed to store the most decorated piece of silverware in football. The French luxury brand offere…
Louis Vuitton: The Art of Top Luxury Brand Maintenance
Louis Vuitton’s strong identity and DNA derive from the long-term vision implemented in its own evolution. Collaborations with renowned artists help develop rather than distort the brand. In a recent speech, Bernard Arnault, the mastermind behind LVMH, said that he is not obsessed by the size of …
Louis Vuitton Debuts “Les Petits Nomades” Home Goods Collection
Louis Vuitton is scheduled to present a new selection of home goods at Fuori Salone in Milan later this month. “Les Petits Nomades” in turn finds some of the world’s most renowned designers in Humberto & Fernando Campana, Atelier Oï, Patricia Urquiola, and Marcel Wanders, all coming together …
ASPIRE Pick of the Week: Virgil Abloh, Louis Vuitton’s First African-American Menswear Designer
Louis Vuitton has named Virgil Abloh the artistic director of its menswear line. Abloh, a longtime creative director for Kanye West and founder of the Milan-based fashion label Off-White, is the first African-American to hold the title at the European luxury brand. The Rockford, Illinois, native …
The Laws of Luxury Marketing To A High-End Consumer
According to Vincent Bastien, Professor of Marketing, HEC Paris – the first step is to understand that in the so-called luxury market, there are three possible strategies which are luxury, fashion and premium. The difference between these three strategies is huge. It does not change much in…
Louis Vuitton Introduces Luxury Smart Watch
Louis Vuitton is always big on extravagant designs but not really known for its luxury watch collections. The French fashion design house has recently decided to upgrade their luxury watch offer with an infusion of latest smartwatch tech and classy design, releasing their first Android Wear model…
W Magazine’s June/July Issue – Luxury Ads Battle It Out!
The dual issue was printed with alternative covers, both with model Cara Delevingne, styled by Edward Enninful and photographed by Mario Sorrenti. Dubbed the “Summer of Lust” or “Summer of Love” issue, depending on the cover, the June/July edition of W magazine saw growth in the jewelry and watch…