Omni-channel is a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store but the brand experience would be seamless. The strategy of creating…
Tag Archive for Gucci
Are Virtual Influencers the Ideal Brand Ambassadors?
While it might seem more like an episode straight out of critically acclaimed sci-fi anthology series Black Mirror, virtual influencers are no longer limited to the confines of a scriptwriter’s imagination – but an integral part of today’s reality. Immaculately 3D-designed virtual personalities l…
How Streetwear Is Influencing a New Era of Luxury Fashion
Streetwear, though not a new phenomenon, has been around for decades. Rooted in skate and hip-hop culture, it has given way to an underground market of logo-heavy athletic wear, establishing the personas of “sneakerheads” and “hypebeasts” alike. Ever since Virgil Abloh, streetwear designer slash …
A Look at the Risky Business Inside Major Luxury Groups.
As we approach the summer holidays, we can take a breath, stop and analyze what will become the talk of the season in September. The most important luxury groups are all harvesting steady or stellar revenues growth and worldwide appreciation. They are cashing in– but all that glitters is no…
Trend Alert! Outdoor Brands Are Winning Over Wealthy Consumers
“Patagucci” is not a new luxury brand, it’s rather a popular spin on Patagonia, the outdoor clothing company, and Gucci. Pairing the ruggedness of Patagonia’s functional outdoor clothing and “gear” with one of the most sophisticated Italian brands might seem contradictory, but for some cons…
Chanel Is Rated the Most Emotionally Intelligent Luxury Women’s Brand
The New York-based Luxury Institute recently released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury women’s fashion brands by affluent U.S. consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 yea…
Stars War: It’s Gucci Vs. Louis Vuitton
Marco Bizzarri, Gucci CEO, recently announced that Gucci aims to reach 10 billion euro in revenues in the near future. In 2017, the brand reached a peak of 6.2 billion euro with a growth rate of 42 percent compared to the previous year. The brand’s obvious target is Louis Vuitton, owned by …
Garden is the New Black in Fashion
An invasion of floral dresses has taken over luxury brands’ stores. Relaxed shapes, long hems, and a spring summer feeling have also been worn by the Duchess of Sussex — who donned an Oscar De La Renta dress at the wedding of the late Princess Diana’s niece — amongst others. But the floral style …
The Experience Economy: Marketing Fad or a Future Money-maker?
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Baue…
Graphic Designers Discuss the Continuation of Logo Culture at Gucci and Fendi
Alessandro Michele sent out a few decapitated heads and a baby dragon down the runway last week at Gucci. They accessorized clothes that were dazzlingly representative of the “Frankensteins” we humans have become in the age of the Internet and iPhones, cherry-picking our personal aesthetics from …