Resale is a taboo in the luxury industry. While brands have mostly remained out of the pre-owned or resale conversation, the general approach to such a prestige and perception driven industry has been to ignore the elephant in the room or to speak up against the spectre of counterfeit goods and p…
Tag Archive for Gucci
Using Augmented Reality, Gucci’s App Will Allow You Try On Timepieces Virtually
Last year the Gucci App introduced a pioneering augmented reality technology that allows customers to virtually ‘try on’ items. Originally applied to the Ace sneakers, this AR technology is now available for use with the Gucci timepieces. The initiative bears witness to Creative Director, Alessan…
Trend Alert! These 3 Luxury Brands Are Winning at the Pivot Game
Like every other industry, the luxury profession has been hit heavily by the Coronavirus. But, just like other brands, luxury businesses have quickly realised that exploring new alternatives is the quickest path to survival now and even post-COVID-19. Q1 reports are out, and the results show a si…
The Fashion Industry’s Diversity, Inclusion and Cultural Sensitivity Dilemma
In light of a tsunami of accusations and the incessant backlash from consumers and society at large, the fashion industry is faced with innumerable problems – freedom of expression in spite of diversity, mental health and cultural sensitivity. As technology progress, so do generations. The Age of…
Investing in Africa: Why The Continent Should Be On Your Radar
In just two decades, Africa’s position on the global stage has undergone a serious transformation. Many African countries have grown at strong rates, with the continent boasting six of the world’s 12 fastest-growing economies. This diverse continent is home to countless companies that are on the …
Trend Alert! Luxury Brands Are Finally Speaking ‘Streetwear’
In January, the men’s fashion month kicked off in London and with the exception of Burberry, Gucci and Balenciaga — each have opted for co-ed shows presented during the upcoming women’s fashion month — another men’s season has drawn to a close. The most evident shift could be observed in the tran…
Luxury Brands Shake Off Old-Fashioned Airs To Attract Younger Consumers
A long time ago, aspiration, grandeur, exclusivity and perfection were the defining markers of luxury. Yet as a notoriously passionate and outspoken generation comes of age, luxury is witnessing a definitive shift, with power moving from brands to consumers, who are in favour of democratising lux…
ASPIRE Pick of the Week: Changing Luxury Consumer Trends For 2019
In 2019 a major pivot is underway in the luxury marketplace as mega brands and startups start to rethink what luxury means to this highly coveted consumer. According to the Luxury Institute Global Luxury Expert Network, in the year ahead big luxury brands are craving “alpha” growth, w…
Johannesburg’s Sandton City Mall to Welcome French Luxury Brands in 2019
When globally-acclaimed fashion brands decide to set up shop in Africa, it is typically Johannesburg’s Sandton City mall they look to. The shopping center located in the city’s affluent Sandton neighborhood has carved a niche for itself in the luxury retail space. Three years ago, Sandton City op…
Gucci, Forever 21 End Battle of the Stripes
Gucci and Forever 21 are settling their differences over stripes. The American fast fashion giant and the Italian design house appear to have managed to settle the trademark lawsuit that Forever 21 filed against Gucci in June 2017, claiming that Gucci had repeatedly threatened to sue Forever 21 f…