If you’ve ever received the Hermès orange or the Tiffany blue box, chances are that you were as excited to see the box as you were to unwrap and reveal what it concealed. Even more certain is the fact that, somewhere in your closet or on a storage shelf in your home, the box sits […]
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LVMH, Cartier and Prada Adopt Blockchain to Fight Counterfeits
As counterfeits continue to flood the market, LVMH, Cartier and Prada are joining forces to offer a blockchain solution for their customers seeking an extra seal of authenticity for the goods they’re buying. The alliance of the world’s largest luxury goods brands plans to make a blockchain-enable…
Luxury Personal Shoppers in Africa Are Experiencing a Boom in Business
With retail most affected by the Covid-19 pandemic, both companies and consumers have had to revisit their shopping philosophies. And this also applied to the vast contingent of luxury personal shoppers and high net-worth individuals in Africa, who would otherwise travel abroad for their Louis Vu…
Trend Alert! These 3 Luxury Brands Are Winning at the Pivot Game
Like every other industry, the luxury profession has been hit heavily by the Coronavirus. But, just like other brands, luxury businesses have quickly realised that exploring new alternatives is the quickest path to survival now and even post-COVID-19. Q1 reports are out, and the results show a si…
The 5 Most Luxurious Jewelers in the World
For more than a millennia gold, precious gems and jewels have been coveted by the wealthy. Partly because of their rarity and uniqueness, after all the entire world’s gold reserves laid out would just cover a football pitch a meter or so high, the glittery stuff has been seen as true sign of weal…
Instagram is Changing the Way Businesses are Being Made
As bricks-and-mortar stores struggle to compete with the rise of ecommerce, many companies are using engaging with interactive concepts in the hope it will lure customers into their establishments through Instagram. The idea plays on the notion that consumers will visit a physical store and captu…
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ASPIRE Pick of the Week: Lancôme Unveils New La Vie Est Belle en Rose Fragrance in Lagos
Lancôme- the French leader in cosmetics continues to break grounds in the Nigerian market with the official launch of its new fragrance- La Vie Est Belle En Rose. The brand hosted celebrities, influencers, socialites, style icons as well as the women from its My Shade My Power Campaign, to a lavi…
ADARA Foundation: A Story of Authenticity, Sustainability and Social Upliftment
From a vision that was birthed from the Founder’s passion for the self-actualization of all women, and her love and appreciation of African art – Adara Foundation amongst its programs and initiatives is preserving traditional Nigerian resist-dye techniques by teaching underprivileged women …
Trend Alert! 5 Powerful Consumer Trends For 2019
If you plan to make waves in 2019, then consider running with one (or more!) of these big five emerging consumer trends. The brands and organizations living these trends are already setting consumer expectations. You can too. As you read this report, keep asking yourself: how will these trends sh…
Trend Alert! Omni-Channel Experiences By Luxury Brands
Omni-channel is a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store but the brand experience would be seamless. The strategy of creating…