An invasion of floral dresses has taken over luxury brands’ stores. Relaxed shapes, long hems, and a spring summer feeling have also been worn by the Duchess of Sussex — who donned an Oscar De La Renta dress at the wedding of the late Princess Diana’s niece — amongst others. But the floral style …
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The Experience Economy: Marketing Fad or a Future Money-maker?
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Baue…
PRADA Takes Over Galeries Lafayette Skybridge
From July 31st to August 20th in Galeries Lafayette, Paris’s iconic department store, Prada presents special window displays and two pop-ups, featuring women’s bags and accessories and a selection of men’s accessories and ready-to-wear collections. The Prada “takeover” is completed by…