If you love rare sneakers either because you collect them or because you like how they look on your feet, and you’d be in the UK or better still, live there, here’s some good news for you: Harrods has announced a partnership with The Edit LDN, a fast-growing online consignment store that sells limited-edition sneakers and high-end streetwear.
This new partnership will see The Edit LDN set up shop on the second floor of the luxury department store’s London flagship. The boutique will stock coveted products from Yeezy, Jordan, Off-White, and Supreme among others for Harrods’ customers better access to rare footwear.
“We want to expand and increase accessibility for people who want to own limited edition sneakers around the world,” Moses Rashid, CEO of The Edit LDN, said in a statement. “Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and it’s great to see such a global mega-brand engaging with the sneaker market, moreover, that we’re the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service.”
Originally designed to connect credible resellers to a global audience, The Edit LDN, which was founded just last year, has quickly grown to become a beloved source for high-end streetwear, used by everyone from average Joes to celebrities, professional athletes and royals.
And in case you’re not very crazy about sneakers, then you should know that this is not the only new addition to Harrods. The luxury department store recently completed a $421 million renovation, overhauling nearly everything – and introducing a brand new chocolate hall in the process – over the past three years. In that time, the store’s menswear offering has gone through its own significant upgrade.
“Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy,” said Simon Longland, Harrods’s head of menswear, in a statement. “Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.”
Source: Robb Report