Audemars Piguet is popular for its timepieces, but with its new Hôtel des Horlogers now open, it is clear that the Swiss watchmaker is looking to expand its expertise in a new industry. A Luxury Hotel with a Rich Legacy On the site where the new Hôtel des Horlogers currently sits once stood anoth…
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ASPIRE Pick of the Week: An Audemars Piguet + Marvel Collaboration for $5.2M
In March, Audemars Piguet – the brand behind the beloved Royal Oak and collaborations with LeBron James and Jay-Z – teased a collaboration with Marvel. Now, we know the first piece in what will be an ongoing partnership is a Black Panther-themed timepiece that puts a full figurine of …
Serena Williams for the Audemars Piguet Digital Ad Campaign
Ranked No. 1 woman on the Forbes World’s Highest-Paid Athletes for 2016 last month, tennis star Serena Williams and brand ambassador for Audemars Piguet, features in the brand’s newly launched social media campaign. This comes in the middle of Wimbledon, where she hopes to reach her persona…
The Woodwork on the Newly-Commissioned Rolls Royce Arcadia Took 8000 Hours. Why?
Rolls Royce has lifted the lid off its latest product – a one-off bespoke creation from its coachbuild unit called the Arcadia Droptail. The Arcadia is undoubtedly a beautiful car, both inside and out. And although there is no mention of the powertrain of this exquisite beauty, we can only guess …
The Least Talked-About Luxury Travel Trend You Should Probably Explore in 2024
Where would you like to go on vacation next year? Perhaps you’re considering predicted luxury trends for 2024 that include far-flung destinations to the ends of the earth, one-in-a-lifetime experiences, and trips that protect the earth while bringing us closer to it? Or you have a bucket li…
Digital Passports: The Future of Luxury Goods?
Earlier this month, Italian horology brand, Panerai, announced the upcoming official launch of digital passports for its timepieces on October 3, 2023. The digital passports were developed in partnership with Arianee, a leading digital product passport solution and web3 consumer engagement platfo…
Swatch is Building a New Kind of Timepiece Collector
Swatch has a new collaboration out; this time, with Swiss dive timepiece experts, Blancpain. This second partnership with a luxury brand on a legacy model has birthed the Bioceramic Scuba Fifty Fathoms collection consisting of five designs, each paying homage to the five oceans and the creatures …
Here’s Why Owning a Luxury Timepiece Now is More Challenging than Ever
These are not great times for luxury timepieces, if the recently released research from luxury pre-owned watch specialists, Watchfinder & Co, is anything to go by. Not only has it reported that counterfeits in circulation in the UK have surpassed one million, but its research has also reveale…
Can Tag Heuer revolutionalise Horology with its New NFT Function?
When Bernard Arnault set out to expand the LVMH empire, the last thing on his mind might have been Web3 and NFTs, but this is definitely not the case for his scions who are now heading brands under the conglomerate. Alexandre Arnault, VP of Tiffany&Co, showed how NFTs can have real-life uses …
The 2021 CHRONEXT Advent Calendar is a Treasure Trove of Rare Timepieces
Perhaps the Basquiat-influenced Tiffany Advent calendar is not your thing. Or maybe it is, but you are worried that its content may not exactly be what you’re looking for right now. Thankfully, timepiece marketplace CHRONEXT has announced its advent calendar, and if you haven’t found the perfect …