For La Prairie, skincare has always been an exercise in reconfiguring time. Since it started producing skincare in 1978, the storied Swiss brand has sought to distil rejuvenation into a tangible product, making it possible to recreate the natural markers of vitality – smoothness, firmness and radiance – on the surface of the skin. It’s a feat that practically defies the natural ageing process, which is why, for its Platinum Rare collection, the brand has looked as far as the cosmos for the secret to youthful skin.

“Platinum carries its own dimension of time and when platinum hurtled to Earth in a meteor shower aeons ago, it carried this unique dimension of time that we have called the platinum moment. The scientists at La Prairie were intrigued by the possibilities to disrupt the rules of time and they’ve reinterpreted the platinum moment as a moment when beauty lasts for eternity,” explains Belinda Besant, La Prairie’s Education Director on the inspiration behind its Platinum Rare Haute-Rejuvenation Collection. For La Prairie, platinum is a symbol of a different dimension of time or, in their words, ‘a place where time is suspended.’

This month, La Prairie has launched a reformulated version of its signature Platinum Rare range, the most high-end of its skincare offerings. The entire collection consists of six products – the new Platinum Rare Haute-Rejuvenation Cream and Eye Cream, a velvety-soft Elixir and Eye Elixir serum, as well as Night Elixir and Platinum Rare Cellular Life-Lotion.

The unparalleled ability of the Platinum Range to completely transform skin is the result of two signature formulations. The first, is their Exclusive Cellular Complex, the core ingredient of all La Prairie products and the legacy of the brand’s mastermind Dr. Paul Niehans. It is a formulation so highly-protected that its components are produced in two separate labs and then blended in a third so that no single scientist or chemist has access to the formula.

The second is an exclusive formulation known as the Platinum Multi-Peptide. It is a unique complex of peptides – the building blocks of proteins in the skin like collagen and elastin, which are bound to spherical platinum particles that trigger the skin’s rejuvenation process. This second formulation activates collagen production, strengthens the skin barrier, and refines moisture balance.

La Prairie says that after just eight weeks of applying the Platinum Rare Haute-Rejuvenation Cream, results showed skin lipid content increased by 190% and stem cell proliferation increased by 18%. After just four weeks, there was a decrease in oxidative stress, which reduces skin damage by 38%, an improvement of cell communication and tenfold improvement in pro-collagen and 37% improvement in elastin.

“We manage to work on all visible signs of ageing to ensure our clients will see an augmented moisture level in the skin, a more even skin tone, an enhanced youthful glow, increased firmness and elasticity, restored volume and a refined texture and smoothed wrinkles – all signs of ageing,” shares Belinda.

The newly improved La Prairie Platinum Rare collection is currently available on their website.

Source: Wallpaper