You have heard of personalised fragrances and personalised bottles, but, Moncler wants to give you an even more intimate experience with its new perfume bottles. They come in customisable LED screens that can display personalised messages of your choice.
In what is a first for the Italian outwear brand, Moncler has unveiled two new scents called Moncler Pour Femme and Moncler Pour Homme. Both bear the hallmarks of the brand which are innovation, nature, exploration and, of course, a good dose of luxury.
The 150 ml bottle itself looks a little like a flask (or borraccia in Italian) that the brand says pays homage to its mountain roots and adventurous spirit. The silver ribbing, meanwhile, is intended to mirror the quilting you’ll find on its beloved down jackets. The real pièce de résistance, though, is the screen that you can control to show the scrolling red letters of your choosing via a smartphone app.
Each perfume contains a mountain woods accord, which was formulated exclusively for Moncler by Givaudan perfumers. Both scents also have notes of cedarwood to evoke the outdoors and sandalwood to create a nice warmth. Moncler calls Pour Femme a woody, musky fragrance characterised by Italian bergamot and jasmine while Moncler Pour Homme is meant to emulate an alpine forest with a heady dose of woody notes.
The brand also teamed up with Interparfums for this new endeavour. The French outfit, which has previously spearheaded fragrances for some of the biggest names in luxury—Boucheron, Coach, Jimmy Choo and Van Cleef & Arpels—will oversee the production and distribution of the perfumes across Moncler stores, as well as select department stores, specialty shops and travel retailers.
“With these two fragrances, even the bottle itself is a new adventure, a new spirit, and a new way of communicating—whether it is to write your name, a special message or anything you like,” said Philippe Bénacin, CEO of Interparfums.
Sounds like a great way to turn something as commonplace as a bottle of perfume into a very intimate affair. A 150 ml bottle will cost $210 ($150 for a refill) while the 100 ml bottle is priced at $140 and the 60 ml bottle goes for $95. The fragrances launched on Tuesday, October 5 in Moncler boutiques and will be available at Bloomingdales from October 10.
Source: Robb Report