Coach may not have intended it, but, from the moment it decided to continue to price its high-quality products at lower-than-industry standards and offer huge discounts to every and anybody, it became the ‘accessible luxury brand’, a tag that it quickly realised was more dangerous than helpful. P…
Tag Archive for #LUXURYBRANDS
Profile of The New Luxury Post-COVID Customer: Who is the Ideal Person?
As with every other thing, the luxury industry has undergone big changes post-COVID. There are newer trends, but more importantly, a new buyer persona – largely responsible for the new trends driving the industry – has emerged. Bulgari CEO, Jean-Christophe Babin, and McKinsey senior partner, Aime…
Three Business Lessons to Consider from Most Valuable Luxury Brands 2021
BrandZ/Kantar recently published a list of the most valuable luxury brands for 2021. As usual, Louis Vuitton tops the list with a valuation of $75.7 billion, followed by three brands valued between $30 and $50 billion: Hermès, Chanel, and Gucci. A third group of brands owning single-digit, billio…
Salvatore Ferragamo Announces New ‘SF’ Monogram Logo
One feature sets brands apart when you are interacting with their products physically, and that is their logo. For luxury brands, this is usually in the form of a monogram that is almost always an abbreviation of its name. Which may be why Italian luxury brand, Salvatore Ferragamo, has announced …
For Luxury Goods, Packaging is Just as Important as Pricing
If you’ve ever received the Hermès orange or the Tiffany blue box, chances are that you were as excited to see the box as you were to unwrap and reveal what it concealed. Even more certain is the fact that, somewhere in your closet or on a storage shelf in your home, the box sits […]
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Gaming and Luxury Brands Collaborate: Perfect Imperfection?
Even before the global pandemic that led to lockdown orders all over the world, luxury brands, especially fashion brands, were already sashaying into the world of gaming. In 2019, Moschino designed a capsule collection for The Sims as well as an equivalent collection that was available to buy. In…
Amazon Luxury Stores Goes Live!
After weeks of speculation and expert advice on the advantages of going with Amazon if the rumours of a new luxury store prove to be true, the e-commerce giant has finally responded by announcing the launch of ‘Luxury Stores,’ a new arm that caters to luxury and premium goods lovers. The first sh…