Affordable African Luxury by ASOS

ASOS Africa is back! Their new collection is a collaboration with Christine Mhando and her label Chichia. Chichia has gained a cult following in the digital circuit as well as extensive press in distinguished publications such as Grazia, Marie Claire, Cosmopolitan and Vogue Italia. The collaboration with ASOS cements this designer’s fashion street cred with fans including Beyonce.


Specialising in print – heavily influenced by both her African roots and London upbringing – this exclusive collection is no different, modernizing and transforming traditional East African textiles into stylish, and contemporary and attires. Plus, every item has been produced by clothing manufacturer SOKO in Kenya, supporting the community using local craftsmanship.





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