Jacob & Co pivots to Real Estate with a New Partnership with Burj Binghatti

Dubai is no stranger to skyscrapers and buildings of extravagant proportions, but now, it is about to add a new first to its technologically and architecturally-daring real estate portfolio — a co-branded residential tower from Jacob & Co in partnership with real estate developer Binghatti, aptly named ‘Burj Binghatti Jacob & Co Residences.’

From dazzling, complicated jewellery and timepieces to the world’s tallest residential building
3D image of Jacob & Co burj Binghatti residences
For the first time, Jacob & Co is developing a residential building with Dubai-based property development company, Binghatti. Image courtesy of Jacob & Co Burj Binghatti Residences

The name Jacob & Co is synonymous with creative and unique jewellery and timepieces, almost always infused with precious stones and/or metals. Historically, every creation from the luxury and timepiece jewellery brand pushes the limits of innovation and the Burj Binghatti Jacob & Co Residences, billed to be the world’s tallest residential structure, will be no different.

“Both our brands are born from the sheer desire to achieve what breaks boundaries. What Binghatti has done in real estate by creating a brand through a distinct design philosophy and architectural identity is very similar to what Jacob & Co. has done in the world of jewellery and horology,” Muhammad Binghatti, CEO of the eponymous real estate company, said in a press statement.

The top of the building will have diamond-shaped spires resembling a crown
The diamond-shaped spires at the top of the structure mimic a crown inspired by Jacob & Co’s creations. Image courtesy of Jacob & Co Burj Binghatti Residences
Real estate, meet haute horology and fine jewellery

Of course, in a partnership like this, it is expected that both brands will incorporate elements from one another.

“We took inspiration from the complex horological movements that beat in Jacob & Co timepieces and we integrated them into the key elements of the tower. The diamond-shaped spires sitting at the peak of the tower are reminiscent of an actual crown, an ornament of unique finesse inspired by the design of Jacob & Co’s finely cut gems. This is the apex of the luxury narrative in this evocative construction, a signature feature that adds further grandeur to the city’s skyline.” explained Binghatti.

the Jacob & co Burj Binghatti residences has been designed to be the tallest residential building in the world
The hypertower has been designed to be the tallest residential building in the world. Image courtesy of Jacob & Co Burj Binghatti Residences

The over 100-storied tower, which will be located in the Business Bay district, will feature two and three-bedroom units dubbed the Sapphire Suite Collection and the Emerald Suite Collection respectively. There would also be three penthouses named after Jacob & Co’s flagship timepieces – Fleurs De Jardin, Astronomia and Billionaire. According to Jacob Arab, Jacob & Co’s chairman, “As suggested by the name, the Billionaire Penthouse is the hypertower’s jewel in the crown.”

Other perks and amenities include a crystal blue infinity pool overlooking the Dubai skyline; a concierge team providing daycare, bodyguards, private chefs and chauffeurs; a luxury spa and gym; and, a private members-only club.

But perhaps, the greatest perk is this: a purchase of any of the suites and penthouses will come with unique shopping access to exclusively curated timepieces and jewellery, most of which are limited edition or unique pieces.

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