Last month, Hermès reported its earnings for the first half of 2020. While revenues dropped by 25% from €3.3 billion ($3.9 billion) to €2.5 billion, one surprising bright spot was the growth of its online channels, where sales continued to rise even before its stores reopened. The French luxury g…
Tag Archive for digital marketing
Luxury Must Adapt to Align with Radical Shifts in Consumer Behaviour
There can be no doubt that the global coronavirus pandemic hit many industries hard, forcing them to rethink their digital marketing strategies as consumer behaviour dramatically shifted during the crisis. Companies and brands had to amplify their digital marketing efforts, with the closure of st…
Health and Personalization are the Most Important Beauty Launches in 2018
The majority of cosmetics executives believe that health-inspired beauty along with personalization and digital engagement will be driving themes in the industry for a long time. Skin health is a major factor within the beauty-manufacturing world today with an increase in brands creating topical …