In 2001, seeing an uptick in lipstick sales in spite of the recession, Leonard Lauder of renowned cosmetic company, Esteé Lauder, coined the term ‘lipstick index.’ The principle in effect meant that because people see lipstick as an affordable luxury, its sales will remain strong even in difficul…
Tag Archive for Business
Scam or Nay? TikTok-Inspired Dogecoin Surge
The world of bitcoin and cryptocurrencies was set alight last week by the sudden surge of dogecoin—a “joke” cryptocurrency that’s doubled in value in the last two days thanks to videos posted on controversial China-based app TikTok. Dogecoin, a tongue-in-cheek bitcoin rival name…
How to Succeed in 2016 According to Segun Agbaje
It is almost halfway through the year and the economy is not improving. Oil prices continue to crash and several top tier companies affected are firing staff in the thousands. According to the Managing Director of GTBank – Segun Agbaje the economy should not be used as an excuse. Mr Agbaje recent…