Even before the global pandemic that led to lockdown orders all over the world, luxury brands, especially fashion brands, were already sashaying into the world of gaming. In 2019, Moschino designed a capsule collection for The Sims as well as an equivalent collection that was available to buy. In…
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ASPIRE Pick of the Week: Conservation-Driven African Elephant Safari Luxury Holiday
In celebration of World Elephant Day on the 12th of August, luxury travel company, Ker & Downey Africa, has announced the relaunch of its conservation-driven Elephant Safari in South Africa, Victoria Falls, and Botswana, in honour of the magnificent African Elephant. Made for adventurous trav…
A Look at How Louis Vuitton is Resonating with Generation Z and Millennials
Going beyond traditional means of advertising, Louis Vuitton has found innovative ways to infiltrate a new diversified market through smart collaborations. Leading the luxury industries’ fight for every millennial’s heart and wallet is a house with over 165 years of tremendous evolution. Louis Vu…
ASPIRE Pick of the Week: Naomi Campbell Has Big Plans For Africa
The globally-popular Naomi Campbell was in Durban, in South Africa’s KwaZulu-Natal, for the FORBES WOMAN AFRICA 2019 Leading Women Summit, to talk about her abiding interest and investment in the African continent. As a supermodel who has scaled stratospheric heights in fashion, Naomi Campbell h…
For the First Time, LVMH Prize Finalists Include Two African Fashion Designers
For the first time in its five-year history, the prestigious LVMH prize for young fashion designers has chosen two African finalists. South Africa’s Thebe Magugu and Nigerian designer Kenneth Ize are among the eight fledgling talents in with a chance to win €300,000 (£256,870) and mentoring from …
Luxury Brands Pick Risky Celebrity Ambassadors
Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them. More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting neg…
8 Fashion Films You Need To See In 2018
Whatever your stance on the world of cinema, as a bonafide fashion devotee, there are some films you simply have to see. Whether it’s an insightful documentary into a designer’s first collection at the helm of a major fashion house or a vintage classic with impeccable costumes , these…
Chanel Is Rated the Most Emotionally Intelligent Luxury Women’s Brand
The New York-based Luxury Institute recently released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury women’s fashion brands by affluent U.S. consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 yea…
Louis Vuitton: The Art of Top Luxury Brand Maintenance
Louis Vuitton’s strong identity and DNA derive from the long-term vision implemented in its own evolution. Collaborations with renowned artists help develop rather than distort the brand. In a recent speech, Bernard Arnault, the mastermind behind LVMH, said that he is not obsessed by the size of …
Afrocentrism Opens Up Diverse, Colourful, Inclusive Language of Luxury
Africans and those who have ties to the continent represent a population of almost 2 billion who will be a significant force in the luxury market in the coming decades. In a keynote at the Condé Nast International Luxury Conference on April 19, the founder of Luxury Connect Africa explained that …