She Once Dominated Your Screens. Now, She is coming for Your Wardrobe with the Fendi x Skims Collection

Hate her or like her, you cannot deny that Kim Kardashian West definitely knows how to grab our attention and hold it. For fourteen years, she, along with every other member of her family, dominated the world of entertainment. Now, Kim wants a prominent seat at the luxury fashion table, and her latest collection with Fendi through her loungewear, shapewear and underwear brand, Skims,  just might have opened up a place for her there.

Kim Kardashian West in underwear and a puff jacket from the Fedni X Skims collection
Kim has partnered with Fendi for a new Fendi x Skims collection. Image courtesy of Kim Kardashian West via Instagram

This is not Skims’ first attempt to establish itself as a prominent luxury brand. Earlier this year, it announced that it was the official loungewear for the US Olympic and Paralympic teams. Now, it has snagged a collaboration with Fendi, who last month released a stunning collection in partnership with Versace in what has been hailed as the best collaboration between luxury brands this year.

Some of the pieces from the Fendi x Skims collection in purple
The collection will include tights, tracksuits and dresses. Image courtesy of Skims via Instagram

In a typical Kardashian fashion, Kim shut down all rumours about a possible collaboration by modelling some of the pieces from the Fendi X Skims capsule collection on social media the same day a Wall Street Journal article confirmed it. The Instagram caption read: “Introducing Fendi x Skims — a first of its kind collaboration that unites the luxury of @Fendi with the innovation of @SKIMS. This limited edition collection launches on November 9 at 6 am PST at #FENDIXSKIMS”

Model in the Fendi x Skims dress
The Fendi X Skims collection is set to drop on the 9th of November 2021. Image courtesy of Kim Jones via Instagram

The new collection was designed by both Kim Kardashian West and Fendi’s creative director, Kim Jones. For now, we know that it will include tights, bodysuits, sports bras, tight-fitting tracksuits, body-hugging gowns and puff jackets in neutral, black and purple colourways. The logos of both brands will run throughout the clothes.

Skims, which in April was valued at $1.6 billion, has gained popularity with younger shoppers since its launch in 2019 helped by the reality star and businesswoman’s huge social media following. Kim has also been named the WSJ 2021 brand innovator for her efforts in building Skims into a billion-dollar brand.

Kim Kardashian and Kim Jones on the cover of WSJ magazine
Kim Kardashian West has also Kim has also been awarded the WSJ 2021 brand innovator for her work with Skims

To make sure you snag your favourite pieces as soon as they drop, keep your eyes glued to the Fendi x Skims website. As with collections such as this, every item is sure to sell out as soon as they become available.

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