Breydo’s New Offering is a Diffuser shaped – and works – like a Loudspeaker

It is here!

The month that provides you with yet another excuse to take out time and do something extra-special for the person you love that is. And it does not matter if that person is you or your furry friend: what matters is that you are acknowledging and celebrating the greatest emotion on earth.

In keeping with the love theme, Breydo has released a special product that is designed to get you to experience smell in the same way as you would your favourite song. This product is the BYOJ-01 Biradial Controlled Directivity Scent Dispersion Device or the Olfactive Stéréophonique for short.

The Breydo olfactive Stéréophonique with OJAS
The Olfactive Stéréophonique is a limited-edition device by Breydo and OJAS that dispenses scent in a unique and more effective way. Image courtesy of Breydo

Created in collaboration with the artisanal audio company, OJAS, the experimental device – designed to look just like an industrial loudspeaker – uses the principles of speaker design to distribute aromas more efficiently than lighting a candle or unpacking a reed diffuser. Its shape allows it to utilize acoustic horn loading theories and deliver smells in a direct and controlled manner, especially when compared to more conventional diffusers.

The Breydo Olfactive Stéréophonique comes with its own original scent called the “Olfactive Pyramid.” Just like the Swedish brand’s other fragrances, it’s a complex and soothing mixture that combines notes of clove bud, carnation and guaiac wood, among others. It’s meant to evoke the aroma of ancient wood structures and temples and turn music listening into more of a ritualistic practice than temporary entertainment.

The Breydo olfactive Stéréophonique with OJAS
It looks like a sound machine, but really, it is just a diffuser. Image courtesy of Breydo

This unusual device that promises to delight any scent connoisseur is now available through Byredo’s website and a select number of its boutiques. It costs $1,300 and comes with 10 capsules of Olfactive Pyramid that are sure to last you for the year and help turn your next vinyl listening session up a notch.

And on this note, it is important to understand that the Olfactive Stéréophonique does not emit sounds, just smells in a way that is more profound when you combine the two-hour diffusion process with your favourite music. If you are still confused about the perfect gift for the music lover that also happens to be crazy about scents, this limited-edition piece is definitely it.

Source: Robb Report

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