When globally-acclaimed fashion brands decide to set up shop in Africa, it is typically Johannesburg’s Sandton City mall they look to. The shopping center located in the city’s affluent Sandton neighborhood has carved a niche for itself in the luxury retail space. Three years ago, Sandton City op…
Tag Archive for Patek Philippe
Luxury Aficionado Deremi Ajidahun, and the Business Of Luxury Retail in Africa
Deremi Ajidahun, CEO of Hole19 Group and Zakaa retail stores, is determined to change the way Nigerians purchase fine watches and is often congratulated by Swiss CEOs on the appetite of Nigerians vacationing in Paris, London or New York for these luxury goods. The African retailer responds to thi…