Densely populated and in constant construction and betterment, the affluent Sea Point is home to many things: a host of cultures and nationalities, activewear as far as the eye can see as well as surreal views of the Atlantic Ocean ahead or Signal Hill and Lion’s Head behind. It’s no …
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Tapping into Influencer Insights for Successful Selling in China
Compared to their Western counterparts, Chinese influencers have a much greater ability to incorporate sales into their content channels. That means, when brands find influencers with the right fit, a relationship that’s more like a partnership than a single business transaction can be a direct b…