In January, the men’s fashion month kicked off in London and with the exception of Burberry, Gucci and Balenciaga — each have opted for co-ed shows presented during the upcoming women’s fashion month — another men’s season has drawn to a close. The most evident shift could be observed in the tran…
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ASPIRE Pick of the Week: Karl Lagerfeld 10.10.1933 – 19.2.2019
The world is devastated over the news of Karl Lagerfeld’s passing. A man of varied talents – artist, photographer, caricaturist, creative director and iconic fashion designer who lived in Paris. He became a revolutionary name in the fashion industry with his “high fashion and high camp” app…
ASPIRE Pick of the Week: Heritage Is Still Crucial to Luxury Fashion
Earlier this month, Apple shares slid by 10% and many insiders ascribed this weak performance to the lack of innovation in its latest products. Brunello Cucinelli shares dramatically dipped following its 2018 report that saw a revenues increase of +8.1% – something considered too low and slow by …
This Vitamin C Serum Might Be the Solution for Your Wrinkles!
You simply cannot deny the major benefits Vitamin C has on your skin, especially once you start adding it into your grooming regime. The powerful antioxidant is capable of fending off free radicals (the main culprits that accelerate aging). That’s why you aren’t looking like you’re 30 even though…
Luxury Brands Pick Risky Celebrity Ambassadors
Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them. More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting neg…
Chanel Is Rated the Most Emotionally Intelligent Luxury Women’s Brand
The New York-based Luxury Institute recently released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury women’s fashion brands by affluent U.S. consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 yea…
ASPIRE Pick of the Week: The Wellness Culture Has Altered Marketing for Brands
Unlike the traditional definition of health, wellness isn’t just the absence of illness; it’s a way of living that considers an individual’s physical, emotional, intellectual, social, environmental and spiritual health. Today, living with wellness is superseding living in health. Nowadays when we…
Trend Alert! Brandalism Has Become A Luxury Brand’s New Best Friend
With the blueprint for luxury fashion retail sprouting unprecedented new contours – fueled both by streetwear’s freshly gilded edge and millennials’ disregard for heritage without innovation, edge or obvious purpose – it’s perhaps unsurprising that an appreciation of off-piste brand b…
Karl Lagerfeld Partners with Cosmetics Firm For Limited Edition Line of Make-Up
Multi-tasking fashion designer Karl Lagerfeld puts his hands on make-up, for a limited edition collection created in partnership with Modelco. The Chanel Creative Director – who also stands at the creative helm of Fendi women’s wear and his namesake brand Karl Lagerfeld – engages in t…
Trend Alert! Luxury Brands Broaden Definition of Love in Valentine’s Promotions
Luxury brands are creating original content and product offerings for their Valentine’s Day promotions that celebrate love in its many diverse forms in a bid to appear more modern and approachable to consumers. Taking the theme of Valentine’s Day beyond the romantic, luxury brands are using the h…