WeChat, the popular Chinese social media platform, is following in the footsteps of Snapchat and Instagram with the launch of its own “stories” feature, giving luxury brands the opportunity to share ephemeral content on the popular application. Named “Time Capsules,” the feature allows WeChatR…
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Are Virtual Influencers the Ideal Brand Ambassadors?
While it might seem more like an episode straight out of critically acclaimed sci-fi anthology series Black Mirror, virtual influencers are no longer limited to the confines of a scriptwriter’s imagination – but an integral part of today’s reality. Immaculately 3D-designed virtual personalities l…
China’s Traditional Gifting Culture Gets a Digital Upgrade
Luxury brands are capitalising on China’s peak gift-gifting season by offering consumers the option to digitally send gifts through Chinese platforms such as Tencent’s WeChat Mini Programs. China’s traditional gifting culture, combined with a proclivity for digital payments and WeChat…