Last year, in commemoration of breast cancer awareness month, Qatar Airways deployed a special “flight to nowhere” out of Doha’s Hamad International Airport with an all-woman crew onboard with the aircraft drawing a ribbon in the sky during its path. This year, it will be offering passengers unique, pink, limited-edition amenity kits made by Italian brand BRIC’S, as well as pink-themed menus both in-flight and on the ground.
Pink Amenity Kits
Qatar Airways has teamed up with Italian luggage brand BRIC’S to offer pink limited-edition amenity kits. Made from vegan leather, these will be provided in two different designs: A pink and white kit for female passengers and a black one for male passengers. Both of these kits sport a small pink breast cancer ribbon-shaped zipper handle.
Inside, passengers will find products from Italy’s Castello Monte Vibiano Vecchio, an environmentally friendly olive oil company, including lip balm, hydrating facial mist, and anti-ageing moisturizer in special limited edition ‘pink’ branding.
This full breast cancer awareness kit from Qatar is restricted to premium class passengers only. A simpler version will be offered to economy class passengers on select long-haul and ultra-long-haul flights.
If you think that this is all the pink you’ll be getting, you’re wrong. For flights departing from the carrier’s hub at Doha, first and business class passengers are offered a refreshing pink mocktail, as well as a special ‘Think Pink’ menu featuring a themed afternoon tea, and desserts featuring the breast cancer ribbon made from sugar paste. For passengers seated in economy class, an exclusive pink-themed cheesecake is served.
On the ground in Doha, passengers will have a unique ‘Think Pink’ experience at both Al Safwa First Lounge and Al Mourjan Business Lounge. This will include a bespoke signature ‘Pink Berry’ mocktail, a ruby hot chocolate topped with pink marshmallows, and a ‘pink themed’ afternoon tea assortment “that includes delicious finger sandwiches, scones, and pastries.”
Says His Excellency Mr Akbar Al Baker, Group Chief Executive, Qatar Airways: “We value the health of our passengers and women worldwide, and are proud to demonstrate our commitment by raising awareness of the importance of self-assessment during our annual support for Breast Cancer Awareness Month.”
Source: Simple Flying