Compared to their Western counterparts, Chinese influencers have a much greater ability to incorporate sales into their content channels. That means, when brands find influencers with the right fit, a relationship that’s more like a partnership than a single business transaction can be a direct b…
Tag Archive for tod’s
Trend Alert! Luxury Brands Broaden Definition of Love in Valentine’s Promotions
Luxury brands are creating original content and product offerings for their Valentine’s Day promotions that celebrate love in its many diverse forms in a bid to appear more modern and approachable to consumers. Taking the theme of Valentine’s Day beyond the romantic, luxury brands are using the h…