A new Tiffany jewellery collection has dropped and this time, the six-pronged ‘Tiffany Setting’ that helped catapult the brand to fame is markedly absent in all the pieces. In its place is a new design dubbed The Knot, as well as a special, limited-edition collaboration with Daniel Arsham to wrap…
Tag Archive for Tiffany’s
Luxury Brands Pick Risky Celebrity Ambassadors
Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them. More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting neg…