Rolls Royce is not a newcomer to the world of aviation: it has always been known for its jet engines. However, in a new turn of events, the British luxury auto manufacturer has announced the completion of the maiden voyage of its all-electric aircraft. Aptly named the ‘Spirit of Innovation,’ the …
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Luxury Brands Can Create Extreme Value the Rolls Royce and Hermès Way
With remarkable collaborations between successful global brands such as the Gucci-Balenciaga hack and the Marvel-Audemars Piguet partnership, it is safe to say that 2021 is the year of iconic collaborations. And now, driven by the Japanese billionaire entrepreneur, art collector, and supercar ent…
Get Behind the Production of Justin Bieber’s Custom-Made Rolls Royce Wraith
You must have seen Justin Bieber’s West Coast-customised Rolls Royce Wraith by now, but, just in case this beautifully-crafted, sleek, futuristic piece of silver-grey wonder missed your attention, here is an image to drool over. A couple of weeks back, images of Bieber’s latest automobile (becaus…
Rolls Royce and 24 Carat Gin Team Up to Produce Liquid Gold
Collaborations are almost always interesting and bring forth some of the best creations. Sir David Adjaye’s collaboration with Aston Martin did not only lead to a unique spin on five of the apartments at 130 William but also came with the gift of a DBX custom-designed by the architect himself. Th…
Rolls Royce Brightens Up the Black Badge with Neon Nights
We know you do not need any extra reason to desire a Rolls Royce, but the British luxury automobile maker has gone ahead anyways and upped the ante. It has recently decided to brighten its Black Badge range by introducing the Neon Nights paint selection, a collection of three eye-catching colour …
Rolls Royce Turns Children’s Dream Car Designs to Real Renderings
At the peak of the pandemic in April, Rolls Royce launched a Young Designer Competition to give children a chance to escape into the deep recesses of their imagination and draw their dream car. Now, the marque has announced the winning designs, with its Bespoke Design Team turning them into excep…
Ride in ‘Whisper Silence’ with the 2021 Rolls Royce Ghost
Do you think you have everything you need in your car? A single button that allows you start and stop your car without the stress of turning a key? A colourful dashboard that allows you quickly diagnose your car’s health in any weather and under any condition? A large cabin that gives you r…
ASPIRE Pick of the Week: Rolls Royce Unveils New Brand Identity
How does a brand present itself via its visual language and remain true to its heritage while speaking to its bright and contemporary future? This is the question behind Rolls Royce’s decision to introduce a new brand identity. In recent years, Rolls-Royce has experienced change at a quicker rate…