Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them. More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting neg…
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Karl Lagerfeld Partners with Cosmetics Firm For Limited Edition Line of Make-Up
Multi-tasking fashion designer Karl Lagerfeld puts his hands on make-up, for a limited edition collection created in partnership with Modelco. The Chanel Creative Director – who also stands at the creative helm of Fendi women’s wear and his namesake brand Karl Lagerfeld – engages in t…