Tag Archive for NIKE


The Strategy Nike used to Stay Successful Even in a Pandemic

On October 25th, 2017, with Nike’s stock trading at roughly $51, then chief executive, Mark Parker, committed corporate suicide with a new strategy. At least that’s what many believed at the time. Because it was on that day that Parker declared that, out of a roster of more than 30,000 retail par…


Nike Honours Bryant with Posthumous Collection

As a player, he won multiple awards including five NBA championships, alongside becoming an 18-time All-Star, 15-time member of the All-NBA Team, 12-time member of the All-Defensive Team, 2008 NBA Most Valuable Player (MVP), and, two-time NBA Finals MVP winner. Off court, Kobe Bryant inspired you…


Would You Rock Nike’s Ugliest Sneaker?

Sneakers are here to stay. Well, they were not ever going away in the first place. But it seems like the next big trend is trail shoes worn as casualwear. In the same way that dad shoes’ functional aesthetic is so appealing, the minimalistic technical nature of trail runners or hiking shoes has a…