Marco Bizzarri, Gucci CEO, recently announced that Gucci aims to reach 10 billion euro in revenues in the near future. In 2017, the brand reached a peak of 6.2 billion euro with a growth rate of 42 percent compared to the previous year. The brand’s obvious target is Louis Vuitton, owned by …
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Luxury Marketing Stands out with Smart Partnerships
Despite slower economic growth, 2017 set the bar high for luxury brands. From Virtual Reality to ethical initiatives, marketers pushed the boundaries when it came to innovations and tech. As we ease into 2018, the challenge for luxury brands will be to continue to innovate in ways that drive enga…