Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Baue…
Tag Archive for LVMH
LVMH’s High-stakes Foray into Multibrand Luxury E-commerce
LVMH, the owner of many of the world’s biggest luxury brands (including Bulgari, Givenchy and Louis Vuitton), is launching its own online store in June. The new site – 24Sevres.com, inspired by its exclusive Parisian department store, Le Bon Marché – the upmarket department sto…