During periods of economic uncertainty, logic posits that spending, especially on non-essential/discretionary goods, would drop. In the last year, however, unprecedented revenue from luxury brands has thrown this logic on its head, causing everyone to question what is behind the increased desire …
Tag Archive for #LUXURYFASHION
Dior in Egypt: Another Luxury Fashion House is bringing their Show to Africa this December
Less than 3 months after Chanel announced that it would be holding its annual Métiers d’Art fashion show in Dakar, Senegal, Dior has also now disclosed that it would be showing its men’s pre-fall collection in Egypt with the pyramids of Giza as a backdrop. Both fashion shows are slated to t…
The Latest Luxury Lifestyle Brand is … Ferrari?
The Italian luxury auto brand is looking to drive up profits in a different industry. In 2019, just before the world was thrown into the throes of a pandemic, Ferrari announced that it was considering increased streams of income, but from a niche other than auto manufacturing. It was transitionin…
Is Activewear the Newest Category in Luxury Fashion?
The just-concluded Olympics was full of significant and historical moments. For starters, it was the ‘Tokyo 2020’ Olympics that took place in 2021. Then, there were the impressive new records set across different sporting categories. But, for the first time ever, a never-seen-before trend emerged…
Ferrari Expands its Reach with High Fashion and Fine Dining
On the 13th of June, 2021, the luxury automaker – already famous for its Formula One racing team and its high-powered sports cars on and off the tracks – unveiled a new line, not of cars, but of high fashion. Designed by creative director and former Armani designer Rocco Iannone, the …
Is the Gucci X Balenciaga ‘Hack’ a New Dawn in Luxury Fashion?
For the avoidance of doubt: the Gucci and Balenciaga ‘hack’ – the term the former has insisted on using for the Aria collection – is not the first collaboration between two major creative directors. Last year, Miuccia Prada teamed up with Raf Simons to design collections for the house…
Luxury Online Store Jendaya to Open its doors to African Luxury Lovers and Brands
These days, wealthy Africans love a mix of international and African luxury brands, but their needs are not fully captured by online retailers who do not always understand them. Over the years, retail stores like The Folklore and Afrikrea have arisen in partial response to this demand, but now, J…
Akintunde Ahmad is Taking African Textiles Global with Ade Dehye
In recent years, African prints have begun to enjoy global attention. This is in part due to the diaspora community, but also because the world is beginning to notice designers based on the continent. Akintunde Ahmad may not have thought global when he first started making his clothes sourced fro…
Amazon Might be Launching a Luxury Fashion Site?
There are multiple reports that Amazon is launching a luxury fashion site in September. Although it is the largest seller of apparel in the world today, its success has not extended into the luxury sector of the fashion business. It seems like an obvious place for Amazon to grow. Amazon has made …
Carolina Herrera Resort 2021 Collection is Chic and Carefree
Carolina Herrera’s Resort 2021 collection is out, and it is everything! Designed by Wes Gordon, modelled by Achenrin Medit and photographed by Josh Olins, the collection is playful and airy, inviting customers to dream of the outdoors and of better tomorrows. “I didn’t want to get so caught…