It is impossible to have a definitive definition of the word, luxury, but a consensus exists: to be considered luxury, a product or service must be exclusive, emotive, and expensive, amongst other things. For the 0.1% today, however, these are not enough. Current trends indicate that the ultra-r…
Tag Archive for #LUXURYFASHION
Luxury Fashion is Finding New and Exciting Expressions
Do you remember the year Coco Chanel started wearing and designing pants for women in the early 20th century, causing high society to clutch their pearls and gasp in collective horror at such audacious vulgarity? Or, when in 1947, Christian Dior threw this same class into further distress by debu…
Uncovering Bulgari’s Mastery of Colourful High Jewellery
Like art, colours play an important role in jewellery making. But unlike art, incorporating colours in high jewellery is not as easy as brands like Bulgari have made it out to look. The primary source of colours in jewellery is gemstones, but unless you’re glueing them on top of each other or som…
Luxury Brands continue to report High Revenues. And Africa is in on It
During periods of economic uncertainty, logic posits that spending, especially on non-essential/discretionary goods, would drop. In the last year, however, unprecedented revenue from luxury brands has thrown this logic on its head, causing everyone to question what is behind the increased desire …
Dior in Egypt: Another Luxury Fashion House is bringing their Show to Africa this December
Less than 3 months after Chanel announced that it would be holding its annual Métiers d’Art fashion show in Dakar, Senegal, Dior has also now disclosed that it would be showing its men’s pre-fall collection in Egypt with the pyramids of Giza as a backdrop. Both fashion shows are slated to t…
The Latest Luxury Lifestyle Brand is … Ferrari?
The Italian luxury auto brand is looking to drive up profits in a different industry. In 2019, just before the world was thrown into the throes of a pandemic, Ferrari announced that it was considering increased streams of income, but from a niche other than auto manufacturing. It was transitionin…
Is Activewear the Newest Category in Luxury Fashion?
The just-concluded Olympics was full of significant and historical moments. For starters, it was the ‘Tokyo 2020’ Olympics that took place in 2021. Then, there were the impressive new records set across different sporting categories. But, for the first time ever, a never-seen-before trend emerged…
Ferrari Expands its Reach with High Fashion and Fine Dining
On the 13th of June, 2021, the luxury automaker – already famous for its Formula One racing team and its high-powered sports cars on and off the tracks – unveiled a new line, not of cars, but of high fashion. Designed by creative director and former Armani designer Rocco Iannone, the …
Is the Gucci X Balenciaga ‘Hack’ a New Dawn in Luxury Fashion?
For the avoidance of doubt: the Gucci and Balenciaga ‘hack’ – the term the former has insisted on using for the Aria collection – is not the first collaboration between two major creative directors. Last year, Miuccia Prada teamed up with Raf Simons to design collections for the house…
Luxury Online Store Jendaya to Open its doors to African Luxury Lovers and Brands
These days, wealthy Africans love a mix of international and African luxury brands, but their needs are not fully captured by online retailers who do not always understand them. Over the years, retail stores like The Folklore and Afrikrea have arisen in partial response to this demand, but now, J…