Deremi Ajidahun, CEO of Hole19 Group and Zakaa retail stores, is determined to change the way Nigerians purchase fine watches and is often congratulated by Swiss CEOs on the appetite of Nigerians vacationing in Paris, London or New York for these luxury goods. The African retailer responds to thi…
Tag Archive for luxury marketing
Luxury Marketing Stands out with Smart Partnerships
Despite slower economic growth, 2017 set the bar high for luxury brands. From Virtual Reality to ethical initiatives, marketers pushed the boundaries when it came to innovations and tech. As we ease into 2018, the challenge for luxury brands will be to continue to innovate in ways that drive enga…
The Laws of Luxury Marketing To A High-End Consumer
According to Vincent Bastien, Professor of Marketing, HEC Paris – the first step is to understand that in the so-called luxury market, there are three possible strategies which are luxury, fashion and premium. The difference between these three strategies is huge. It does not change much in…