As bricks-and-mortar stores struggle to compete with the rise of ecommerce, many companies are using engaging with interactive concepts in the hope it will lure customers into their establishments through Instagram. The idea plays on the notion that consumers will visit a physical store and captu…
Tag Archive for Instagram
Wechat’s Stories Feature Holds Potential for Luxury Brands
WeChat, the popular Chinese social media platform, is following in the footsteps of Snapchat and Instagram with the launch of its own “stories” feature, giving luxury brands the opportunity to share ephemeral content on the popular application. Named “Time Capsules,” the feature allows WeChatR…
Beauty Brands Are Changing Their Terminology
Was there a moment at which the definition of beauty cracked open and no longer pointed to one body type, age, ethnicity, or gender as its apex and ideal? Just as there is no longer one image that suggests what is beautiful, there is also no single word to describe beauty. Perfection has been rep…
Are Virtual Influencers the Ideal Brand Ambassadors?
While it might seem more like an episode straight out of critically acclaimed sci-fi anthology series Black Mirror, virtual influencers are no longer limited to the confines of a scriptwriter’s imagination – but an integral part of today’s reality. Immaculately 3D-designed virtual personalities l…
TKMG Auction House Presents the Lagos Art Auction 2018 and Announces Competition for Emerging Artists
Terra Kulture Mydrim Gallery Art Auction (TKMG) – Nigeria’s Foremost Indigenous Art Auction House – celebrates Nigeria’s cultural heritage through the visual arts by focusing on the selection and sale of exquisite pieces at their annual art auction. This year, TKMG Art Auction is set …