Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Baue…
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Trend Alert! What You Need To Know About Luxury Consumer Trends For 2018
In the aftermath of a holiday shopping season, it is suddenly appropriate to dive into key statistics about the much coveted, in demand luxury consumer many brands have their eye on for 2018. Are you a founder, marketing guru for a startup, or deep in the luxury market mix at an established brand…