In 2001, seeing an uptick in lipstick sales in spite of the recession, Leonard Lauder of renowned cosmetic company, Esteé Lauder, coined the term ‘lipstick index.’ The principle in effect meant that because people see lipstick as an affordable luxury, its sales will remain strong even in difficul…
Tag Archive for Estée Lauder
ASPIRE Pick of the Week: Estee Lauder Hosts Hackathon To Innovate
Fresh off the heels of Estée Lauder Company debuting its Long Island City Technology Hub earlier this month, the beauty giant is hosting its first-ever hackathon on Friday and Saturday to innovate in technology across its beauty brands. Over 250 participants, who responded to an open registration…
Trend Alert! The Biggest Trends In The Global Luxury Industry Today
From the increased use of augmented and virtual reality in the beauty industry to the growing space for luxury sports outerwear, the 2018 Global Powers of Luxury Goods Report throws the spotlight on some of the biggest trends in the industry today. The luxury industry is going through a period of…