These days, wealthy Africans love a mix of international and African luxury brands, but their needs are not fully captured by online retailers who do not always understand them. Over the years, retail stores like The Folklore and Afrikrea have arisen in partial response to this demand, but now, J…
Tag Archive for #ECOMMERCE
Luxury Must Adapt to Align with Radical Shifts in Consumer Behaviour
There can be no doubt that the global coronavirus pandemic hit many industries hard, forcing them to rethink their digital marketing strategies as consumer behaviour dramatically shifted during the crisis. Companies and brands had to amplify their digital marketing efforts, with the closure of st…