To say that the luxury market is going through a tough time may be an understatement. The last couple of weeks saw a slew of negative sales results from all major brands and groups, proving that no one is immune from the effects of a global pandemic. Richemont posted a 47% fall to €1.99bn for the…
Tag Archive for Dior
Dior’s New Jewellery Collection Tie & DIOR is Inspired by Tie & Dye
We can all agree that we need a lot of colour and brightness and positivity in our lives. Enter Dior’s new jewellery collection – a range of bright colours and endless sparkle guaranteed to bring a smile to the hardest face. Victoire de Castellane, artistic director of Dior jewellery, is th…
ASPIRE Pick of the Week: Dior Teams Up with Ghanaian Amoako Boafo For SS21 Collection
Creative director for Dior Men, Kim Jones has shown a flair for art world collaborations, teaming up with the likes of Raymond Pettibon, KAWS, Hajime Sorayama and Daniel Arsham to enrich his streetwear-meets-Savile Row collections and shows. Now, he has added a new name to his list of collaborati…
Paris Fashion Week Tries an All Digital Alternative
Change, they say, is constant, and as the world of haute couture fashion has quickly come to realize, it can hit you when you least expect and in ways you least imagine. For the first time ever since its launch in 1973, the Paris Fashion Week is going fully digital. Speaking on the event kicking …
Chanel’s Stylish Creations Preserve Ancient Crafts and the Artisans
In the small French town of Pau near the Pyrenees, inside a sprawling workshop with floor-to-ceiling windows overlooking green meadows, a weaver threads spools of endless yarn in an enormous loom. The strands are strung chaotically and every which way, yet the intently focused artisan keeps track…
Tiffany & Co is now Part of the LVMH Empire
The LVMH group boasts several luxury brands under its umbrella. And in adding a big name to the list, the conglomerate is now set to scoop in jewelry brand- Tiffany & Co. for a cool $16.2 billion! As part of the deal, the French luxury group will pay $135 per Tiffany share, making the acquisi…
Fashion Show & Floating Candles: Dior Lights up Marrakech for Cruise 2020 Launch
The world of haute-couture rejoiced this week at the launch of Christian Dior’s ‘Cruise’ 2020 collection in Morocco’s most vibrant and sprawling city, Marrakech. The collection marked a pivotal change for the label, featuring a new multicultural vision led by creative director Maria Grazia Chiuri…
Luxury Brands Pick Risky Celebrity Ambassadors
Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them. More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting neg…
W Magazine’s June/July Issue – Luxury Ads Battle It Out!
The dual issue was printed with alternative covers, both with model Cara Delevingne, styled by Edward Enninful and photographed by Mario Sorrenti. Dubbed the “Summer of Lust” or “Summer of Love” issue, depending on the cover, the June/July edition of W magazine saw growth in the jewelry and watch…
Rihanna x Dior Sunglasses Collection
Rihanna is adding yet another stylish venture to his growing list of projects. The self-proclaimed bad gal has teamed up with French fashion house Dior for a line of sunglasses. Inspired by Star Trek, the sunglasses come in six colours: silver, pink, blue, green, red and the masterpiece in this c…