Oud is the world’s most expensive material that can be used in the production of perfumes. Louis Vuitton used it for its latest fragrance, Pur Oud, making it 10% of its total formula. The Opulence of Oud Oud itself is derived from agarwood, a type of fungus-ridden wood in an otherwise healthy tre…
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Trend Alert! Perfume Is Helping Luxury Brands Infiltrate The Beauty Industry
It’s no secret that fashion and fragrance have a natural attraction toward each other. Building a successful business in the realm of fashion often means expanding your horizon beyond a single entity. Valentino and L’Oreal recently announced their plans to launch a new beauty and fragrance line t…